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Tracy McLaughlin featured in SF Gate’s Sound Off

Sound Off: How important is it for a Realtor to be a member of the National Association of Realtors?

A: While real estate trade organizations were, at one time, an integral part of an agent’s resume, in our technology-saturated world these organizations have become less utilized. Most people outside of the industry don’t know or understand what these affiliations do or how they benefit real estate agents. Therefore, these trade groups tend to not really benefit an agent’s business anymore.

Moreover, most Realtors work and live in a world that is now connected electronically around the clock. Many agents, especially top producers, work 12 or more hours a day, oftentimes seven days a week, thereby reducing the amount of time that they can spend involved in these traditional trade organizations. In an era dominated by social media and powerful online marketing campaigns, these type of organizations no longer drive business to agents. They go to where business emanates from.

Tracy McLaughlin, Pacific Union Real Estate,(415) 699-6680,

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