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San Francisco’s Pacific Union International Aggressively Leads U.S. Real Estate Industry With Unprecedented Tech Innovation

New Proprietary Tools, Plus Live and Streaming “Bay Area Real Estate Economic Forecast to 2019” in San Francisco on Nov. 16, 5 p.m. PST

San Francisco, Calif., Oct. 24, 2016 – True to its roots in the Bay Area, Pacific UnionInternational is leading the U.S. residential real estate industry with new and impactful technologies in its growing kit of innovative sales and communication tools that are transforming the industry.

Ranked as the ninth-largest brokerage in the nation based on 2015 sales volume of $8.2 billion by REALtrends, Pacific Union invests in developing game-changing technologies for residential real estate professionals. The firm’s latest innovation is its proprietary Best Buyer Report (BBR), which analyzes a real estate listing’s neighborhood location, surrounding community features and amenities, and the home’s physical features to
instantly create a target buyer demographic profile. By using leading-edge consumer demographic data and strategically matching the BBR results with digital marketing execution, clients and real estate professionals can confidently reach their target buyer pool through curated digital ads specifically designed for each listing to quickly attract the highest-probability buyers.

“The Best Buyer Report takes all of the anecdotal intelligence we have and replaces it with deeper data,” Pacific Union CEO Mark A. McLaughlin says. “Clients appreciate being empowered by the data teamed with our deeply experienced professionals.”

Pacific Union real estate professionals also leverage the company’s award-winning, proprietary Digital Listing Presentation to deliver sales presentations to clients via the iPad or Apple TV. Apps and communications tools Theo and RealScout enable real-time dialogue between Pacific Union professionals and their clients. The Boston Logic designed Pacific Union dashboard for professionals has a built-in CRM system that
enables professionals to easily deliver efficient and effective marketing campaigns.

Pacific Union delivers its housing-market reports via Market Pulse videos and Web based market data on a quarterly basis, which feature expert commentary from Pacific Union Chief Economist Selma Hepp. The company also enables its real estate professionals to deliver monthly market reports via its corporate blog and email updates.

This fall, Pacific Union will present its third-annual live “Bay Area Real Estate Economic Forecast 2019,”which will offer an exclusive, forward-looking take on the region’s housing market. The one-hour event will be held on Wednesday, Nov. 16 at 5 p.m. PST at the SFJAZZ Center in San Francisco and will be streamed live in both English and in Mandarin. Pacific Union CEO Mark A. McLaughlin will present the outlook, along with Hepp and noted real estate economists John Burns and Dean Wehrli of Irvine, California based John Burns Real Estate Consulting.

Pacific Union was one of two Bay Area-based, full-service residential real estate brokerages named to this year’s Inc. 5000 list. And like last year, the San Franciscobased firm had the largest revenue of any California firm that Inc. classifies in its real estate category. In June, REAL Trends named 11 Pacific Union real estate professionals among the most productive in the country.