Merger Announced in the Chronicle
December 15, 2016
Pacific Union in L.A. deal
Pacific Union International, a San Francisco real estate firm, said Wednesday that it is merging with John Aaroe Group, a Southern California luxury real estate brokerage. The combined companies will have 38 offices and 1,100 professionals. Com bined, the two firms sold $10.5 billion in homes in 2015. Pacific Union was already the ninth-largest real estate firm in the country; the deal will move it up to eighth place.
Pacific Union has sought to distinguish itself by catering to tech industry employees – it claims to have “proprietary tech tools that connect the cloud to the street” – and serving Chinese buyers through Mandarin-speaking agents and a Beijing office.