PacUnion Digital Campaign Results Reported in Overseas Property Professional
April 22, 2017
How global ad campaign has helped Pacific Union boost business
A global digital advertising campaign has helped a United States brokerage grow sales by 23% to $10.16billion.
The coverage, which saw a “remarkable” international traffic rise by 171% in 2016 helped Pacific Union become the eighth-largest residential real estate brokerage in the US, moving up one place in the RISMedia and REAL Trends ranking.
Another major factor was the brokerage’s reach into the hot Los Angeles market through its December 2016 merger with luxury brokerage John Aaroe Group, which has more than 400 real estate professionals.
Chief Executive Officer, Mark A. McLaughlin created the campaign to accelerated efforts to establish Pacific Union’s independence and pre-eminence in leading real estate capitals of the world.
He says, “The results of our Pacific Union digital advertising campaign in the United Kingdom, China, India and Brazil are stunning. We are seeing exponential increases in our website’s global user sessions that are driven directly by this campaign.
“Our team’s performance in 2016 advanced Pacific Union to number eight on REAL Trends’ and RISMedia’s rankings,” McLaughlin says. “This accomplishment is a testament to our culture and performance expectations.”
Conceived by advertising company, Ogilvy & Mather Worldwide, the campaign’s results exceed past international outreach efforts.
At the start of the year, Pacific Union and John Aaroe Group increased 2017 investments to extend these independent digital campaigns in Brazil, India, China, and the UK.
The year-to-date campaign results have delivered more than 60 million global impressions and 245,000 international site visits to www.PacificUnion.com.
“In the first quarter alone, John Aaroe Group closed six $10 million-plus home sales — one in excess of $60 million,” Mr McLaughlin says. “And The Mark Company announced the ultimate Los Angeles listing, Oceanwide Plaza Residences, an ultra-premium condominium project that will deliver more than $1 billion in new units in 2019.”
The combined California brokerages support over 1,100 elite real estate professionals in 38 offices in the state. Pacific Union International was founded in San Francisco in 1975.
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